Branding & Logos

About the Logo

The Broomstones logo tells the story of the club's founding. The three arches represent the three clubs that came together to create Broomstones: Brae Burn, Wellesley, and Weston. A curling stone sits beneath the arches, centered on the button.

The geometry of the logo is derived directly from the curling house. The arch bases align to the 8-foot and 12-foot circles; the stone is centered on the 4-foot (button). The “BROOMSTONES” wordmark spans the full 12-foot width, and “CURLING CLUB” aligns with the second arch interior.

Colors & Typeface

Typeface — Adobe Tiller

• The “BROOMSTONES” wordmark is set in Tiller Bold, exclusively in All Caps.
• Secondary lines use Tiller Medium, set in All Caps or Title Case to maximize legibility.
• Letter and word spacing should not exceed the width of the BROOMSTONES wordmark.

Color Palette

Clearspace

The logo should have room to breathe. The minimum spacing around the logo is 1/6 the width of the logo on all sides — equal to the width from the outside of the outermost arch to the inside of the innermost arch.

Usage Guidelines

• ·The logo may be used as-is without modification.
• ·Do not alter the colors, proportions, or arrangement of the logo elements.
• ·Any adaptation of the current or historical club logos requires written approval from the Board of Directors.
• ·For permission requests, contact board@broomstones.org.

Legacy Shield Version

Patch, Pins, Banners Only

The arch at the top represents Broomstones and is based on the geometry of the outermost arch of the primary logo. The three clubs that came together under one roof to form Broomstones are represented by the traditional logos for the three clubs: a tree (Weston), a clover leaf (Brae Burn), and a horse and carriage (Wellesley). A curling stone is also included to unambiguously represent that Broomstones is a curling club.